Categories: Travel

Accor Preferred by HERA

Thanks to Fora’s Accor Preferred by HERA membership, Fora Advisors unlock exclusive amenities and benefits at 43 hotel brands with more than 5,100 hotels worldwide.

TRAVEL ADVISOR
Andrew Larder

What is the Accor Preferred by HERA?
Accor Preferred by HERA is the perks program of Accor, a travel industry powerhouse with thousands of hotels around the world. As members of Accor Preferred by HERA, Fora travelers access perks at hotel brands including Fairmont, Sofitel, Raffles and SLS.

BOOK WITH ANDREW
Learn why booking with a Fora Advisor is better than all the other booking methods — including online travel sites.

What perks do you get with Accor Preferred by HERA?
By booking with Andrew, you’ll automatically receive benefits at all Accor Preferred by HERA hotels & resorts worldwide, such as perks & upgrades.

HOTEL
$$$
Hotel, dining & spa credits

THE BEST
ROOMS
Free upgrades whenever possible

VIP
TREATMENT
From start to finish, we got you

Accor Preferred by HERA Benefits

Perks vary by property, but may include:

$50-100 hotel / resort credit.

VIP welcome & amenity.

Breakfast daily.

Priority for room upgrade.

Extended check-in/out whenever possible.

Accor Preferred by HERA FAQs

Is Accor Preferred by HERA the same as Accor STEP?
Yes. Accor STEP was recently rebranded to Accor Preferred by HERA.

Are Accor Preferred by HERA benefits the same at every HERA resort or hotel?
While you can likely expect things like complimentary room upgrades and priority treatment at participating HERA hotels and resorts, perks vary by property. Your Fora Advisor will be happy to detail current benefits at your desired destination.

What brands are part of HERA?
There are dozens of brands under HERA, including Sofitel, Tribe, Ibis, Rixos, 21c, Pullman, Swissôtel, Raffles, Mondrian, Mövenpick, Orient Express, Angsana, Hipark by Adagio, FAENA, Banyan Tree, Hyde, Novotel, Fairmont and SLS.

What properties participate in Accor Preferred by HERA?
Most hotels under HERA participate in the Accor Preferred by HERA program.

If your chosen hotel isn’t part of the program, though, don’t worry. Your Fora Advisor will still make sure you get the best rates and perks, possibly through alternative programs like Virtuoso.

How is Accor Preferred by HERA different from Virtuoso?
Virtuoso is a third-party preferred partner program offering reservation perks at hundreds of hotel brands around the world, whereas Accor Preferred by HERA only offers perks at HERA hotels.

Both programs offer similar benefits, but specifics vary from hotel to hotel. The advantage of booking with a Fora Advisor is that they’ll make sure you get the best available perks and rates, according to your preferences, no matter what.

What is Accor Live Limitless? Can you earn Live Limitless points on Accor STEP rates?
Accor Live Limitless (aka ALL) is the brand’s guest loyalty program. This is a separate program from Accor Preferred by HERA, but you can still earn Live Limitless points on Accor Preferred by HERA reservations.

How do I book an Accor Preferred by HERA reservation?
Simply connect with a Fora Advisor and they’ll handle the rest. It’s hassle-free — and you get amazing perks.

Does the Accor Preferred by HERA rate cost more than the standard rate?
No. The Accor Preferred by HERA rate is actually equal to the brand’s best available rate. This rate cannot be booked directly.

Is there a minimum reservation requirement for Accor Preferred by HERA bookings?
Possibly. Minimum stay requirements vary by hotel. Your Fora Advisor will be happy to provide details.

Is there a fee to book Accor Preferred by HERA?
Accor Preferred by HERA reservations are free to book through Fora. In fact, advisors rarely charge their clients for any hotel reservations (our FAQ page covers this in more detail).

Can you book Accor Preferred by HERA rates without a travel advisor? Can any travel advisor offer Accor Preferred by HERA rates?
Accor Preferred by HERA is a preferred partner program, so it’s only available through travel advisors belonging to invited agencies like ours. And no, only some travel advisors have the privilege of offering Accor Preferred by HERA rates.

Travel agencies can’t buy their way in — they have to be invited (like Fora).

How do you pay for Accor Preferred by HERA bookings?
You’ll pay the hotel directly for Accor Preferred by HERA bookings. There’s no need to pay your Fora Advisor. Although there may be exciting extras your advisor can offer, like unique, curated experiences.

What are the benefits of booking HERA hotels through a Fora Advisor?
Booking through Fora means that travelers are the top priority when staying at any HERA hotel, regardless of whether it participates in Accor Preferred by HERA. You’ll be given VIP status and top-tier perks — always at the best rate available.

Featured Accor Preferred by HERA Properties

Sofitel Chicago Magnificent Mile
Glass high-rise in downtown Chicago featuring a French restaurant, cocktail bar and views of Lake Michigan.

Fairmont Austin
Modern Austin hotel with luxury service and offerings as well as access to a large pool.

SLS Baha Mar
With idyllic stretches of white-sand beaches, a golf course, casino and night club, guests are always in for a good time at SLS Baha Mar.

BOOK WITH ANDREW

Find out more about Accor Preferred by HERA, And FORA Travel Perks